Mobile phone accessories are the accessory with which 40 percent of Spaniards risk the most, a few points difference from bags and shoes, a fact that highlights the importance of these elements as a "form of expression and hallmark", according to the first 'Report on trends in accessories for smartphones', carried out by the Spanish company La Casa de las Cascas.These accessories for the 'smartphone' have burst onto the world of fashion, beyond their initial functionality, transferring many of their qualities and aspirations to this new category, as the report adds, from which it can be deduced that the 22 percent of those surveyed say they change covers when they see one they like better.Although the ranking of reasons that encourage the change continues to be breakage or wear with 57 percent, aesthetics takes second place.Something similar happens if we look at the results of the reasons for using these accessories, where protection appears first, followed by the preference for having a personalized mobile phone that is different from the rest.Textile pendants for summerAnother element that has gained popularity is mobile phone pendants, an accessory that is gaining strength in Spain, only behind covers and mobile phone holders for the car.The textile pendants are preferred by the respondents, although without a clear predominance between the smooth ones of a single color (37.9 percent) and the prints (with 37.9 percent)."Our company's product rotation rhythm is similar to that of any fashion company. Our annual plan has four fixed collections (spring, summer, autumn and winter) that are completed with special lines or collaborations with third parties that are arriving throughout the year to our stores and website.This ambitious product plan has the objective of, on the one hand, responding to the expectations and needs of our customers, and, on the other hand, surprising and continuing alongside the trend ", explains Javier Gonzalo, head of design at La Casa de las Carcasses.The perception of accessories for 'smartphones' as one more 'fashion' element is beginning to gain strength thanks to the wide variety of products, designs and, now also, with the possibility of personalization that allows them to become unique and special pieces, being a differentiating element through which to enhance and express personality.Personalization as a differentiating elementThe study reveals that more than half of those surveyed would like to have personalized accessories for their mobile phone, being, in this order, their preference in terms of designs: photography (31.8 percent), names or initials (23.6 percent), beautiful or inspiring phrases (23.3 percent) and, lastly, a design or drawing made by themselves (21.3 percent).Also, in a world where immediacy is rewarded, the sample admits a waiting time of between 2 and 5 days to have your personalized product."At La Casa de las Carcasses we assume the role of accelerating this trend. Since our beginnings, we have had the clear objective of building a differential universe with content and quality around the mobile phone", adds Javier Gonzalo.In fashion, the concepts of uniqueness and uniqueness are reaching new heights.Major brands from around the world launch 'drops' and capsule collections for which users queue to get hold of any of the pieces.At the same time, the purchase of second-hand fashion is growing, driven in part by the fact that they are almost unique garments.All of this largely responds to the growing need for consumers to have exclusive objects that allow them to express their own style and identity, adds the report.In this sense, La Casa de las Cascas is committed to promoting "a portfolio of products that goes beyond the cover", with other accessories that are gaining strength, such as bracelets, bags or pendants for mobile phones."They are differential, quality and design products. They are fashion pieces", concludes Javier Gonzalo.Copyright 2022 SA THE NATION |All rights reservedDownload the application of LA NACION.It is fast and light.Do you want to receive alert notifications?A connection error has occurred